Communication Management Professional (CMP) Exam 2025 – 400 Free Practice Questions to Pass the Exam

Level 2 Objectives in Phillips ROI primarily focus on measuring knowledge acquisition during a program. This level is essential as it evaluates the extent to which participants have learned and absorbed the material presented to them. By assessing knowledge acquisition, organizations can determine if the training or communication efforts have effectively enhanced participants’ understanding of the subject matter.

Understanding knowledge acquisition is critical because it forms the foundation for further evaluation in the ROI process. If learners are not acquiring the necessary knowledge, subsequent levels of measurement—such as assessing how that knowledge is applied on the job—become less relevant. Therefore, measuring this aspect helps organizations to fine-tune their training programs and ensure alignment with overall learning objectives.

In contrast, other choices focus on different aspects of the evaluation process—tracking attendee reactions pertains to gathering immediate feedback on the training experience, calculating ROI involves a financial assessment of training impact, and assessing productivity improvements evaluates the practical application of knowledge in the workplace. Each of those plays a role in the overall assessment but does not specifically target knowledge acquisition, which is the hallmark of Level 2 Objectives.